| ART ARENA. ROLAND MUSEUM Art Film Museum. London. 2002-2006 |
| Site: London, UK Client: Roland Collection Program: 14,000 m2 of exhibition space including 40 film projection spaces, Restaurant, Cafeteria, Bookstore / Gift shop, Offices, Restrooms, Storage, Lobby, Atrium Cost: € 35 million Design Team : David Serero, Elena Fernandez, Janny Baek, Iris Faiman Givoli, Chloe Giroud, Diego Rosales |
| Designed to house a unique
collection of films about art ranging from Classical to Contemporary art
forms, this museum encompasses 42 projection theaters playing films
simultaneously. The layout of the Art Arena is designed in relation to time
zones controlled by the schedule of film projection. This allows the
generation of flexible museum visit patterns. The visitor experiences the
synchronization with sequence of the architectural spaces with the sequence
of the time-based artworks. The seats grouped in clusters have been
conceived as an interior topography, based on time sections generated from
the same process. New audio set technology and video projection systems have been utilized to free the museum spaces from the conventional acoustical limitation of a projection room and to remove the spatial enclosure of the traditional film theater. The projection spaces can therefore blend into one another along the continuous wall and ceiling surface. The structure of the building is a flexible
system of concrete shells and beams that accommodate the different sizes of
theaters. They are supported by hollow structural cores, which contain
public amenities of the museum such as restaurant, cafeteria, bookstore, and
atrium. These cores, opened to the sky, are devices used to control the
lightness and darkness within the museum spaces. The roof, at the height of
the street level is at the same time a portal and a public ground extending
the museum activities to the city, with open-air theaters for special events
and night projections. |