|
The Jeep “terrain” is a hollow “artificial” landscape, which displays the
cars themselves-above-and the information about the Jeep and Chrysler
history and products-below.
The different slopes angle of this resin topography has been designed to
showcase the new features of the Jeeps and their extreme ability to resist
and adapt to a wide type of landscapes.
A set of LED lights embedded inside of the resin is generating different
moods in relation to the brand promotion by pulsating between different
colors.
The pavilion has been built according to units, which are transportable and
fits standard container size.
The Chrysler pavilion for the Detroit Auto show
was also ehibited in New York, Frankfurt and Paris.
|